E3, now dead, was a show for a bygone game industry

Enlarge (credit: Aurich Lawson)

This year's edition of the Electronic Entertainment Expo (E3) has been canceled. The Entertainment Software Association (ESA) and show promoter ReedPop announced late Thursday that the planned June event—which was set to be the first in-person E3 since 2019—"did not garner the sustained interest necessary” from major publishers and potential attendees to justify a massive convention.

At this point, the cancellation of the 2023 show wasn't a huge surprise. All three major console makers had already confirmed that they wouldn't be attending, and major publishers Ubisoft and Sega publicly abandoned the show more recently. In an interview with GamesIndustry.biz, ESA president and CEO Stanley Pierre-Louis cited economic headwinds, digital marketing opportunities, and COVID-related game development timeline changes as reasons the companies backed out.

But the decades-long decline of E3 was also apparent well before this year's problems—and even well before COVID forced the cancellation of the 2020 show (and every show in subsequent years). Part of me will miss the glitz and spectacle of the 15 E3s I've attended since 2004. But a larger part recognizes that E3 is a show that was built for a very different game industry and which has utterly failed to change with the times.

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