Don’t risk your health to see Tenet, which is uber-fun but still just a movie ~ USA Latest Games

John David Washington stars in Christopher Nolan's forthcoming film Tenet.

NEW BRAUNFELS, Texas—The biggest irony in this summer's cinematic saga over Tenet—director Christopher Nolan's latest heady time travel detective movie that he and his studio insist must play in The Theater despite a worldwide pandemic—is that the film itself will inevitably get lost. Whatever performances, ideas, and dazzling set pieces Nolan manages to imbue into this film have and will become secondary to the bigger industry struggles. What does reopening theaters safely look like? Is it too soon to do so? Does limiting the release of such a high profile film to theaters become unethical if it puts viewers at risk? And if the bottom line continues to motivate all this, does pivoting to VOD-first, even temporarily in the midst of unprecedented health challenges, mean eventually transitioning to that model (and its potentially smaller revenue ceiling) forever?

All that stuff sat on my mind when I received two emails last month. The first, on August 11, seemed to be testing the water. "How do you feel about attending a 'press only' (no guests) in a playdate theater, where there will be social distancing and face masks required?"

My response: lol, no. Even movie theaters boasting HEPA Filter Vacuums and 25 percent capacity run directly in conflict with World Health Organization advice that suggests the best way to minimize COVID-19 risk is to avoid the Three Cs: crowded places, close-contact settings, and confined or enclosed spaces. The Texas Medical Association placed "going to the movies" near the top of its COVID-19 risk scale alongside experiences like "going to a theme park," "eating at a buffet," and "attending religious service with 500+ patrons." If you haven't read the news in the US lately, it remains not good: we're about to surpass 200,000 COVID-19 deaths in the very near future as communities grapple with things like school re-opening, football season, and in-person voting.

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