One of Stadia’s biggest publishers says streaming is “not a game changer” ~ USA Latest Games

Embossed text, 'cause it's fancy. [credit: Kyle Orland ]

A year ago, Take-Two CEO Strauss Zelnick said he was "pretty optimistic" about Google's Stadia game-streaming service. The concept of "being able to play our games on any device whatsoever around the world, and to do it with low latency, well that’s very compelling if that can be delivered," he offered in May of 2019.

Now, though, Zelnick has changed his tune a bit. In an interview given during the Bernstein Annual Strategic Decisions Conference late last week, Zelnick acknowledges what has been apparent to industry watchers for a while: "The launch of Stadia has been slow," he said. "I think there was some overpromising on what the technology could deliver and some consumer disappointment as a result."

While major publishers like EA and Activision stayed away from Stadia's "Founders" launch last November, Take-Two provided three of the service's highest-profile games in its early months—Red Dead Redemption 2, NBA 2K20, and Borderlands 3. And Zelnick said such Stadia support will continue in the future "as long as the business model makes sense." (Take-Two's PGA Tour 2K21, WWE2K Battlegrounds, and the Mafia series are currently planned for future Stadia release).

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