Nintendo: Switch Lite is expanding the Switch market, especially with women
-
Switch Lite sales started strong in September but have since leveled off a bit. [credit: Nintendo ]
Since the portable-only Switch Lite was first announced, I've heard from quite a few people who wondered why anyone would buy such a "limited" version of the system that can't be docked to a TV for big-screen play. In its latest quarterly earnings report, though, Nintendo is showing that there is plenty of interest in a Switch that can't, uh, switch.
Nintendo reports it sold 1.95 million Switch Lite systems worldwide in the system's first 11 days on store shelves (i.e. through Sept. 30). That's a pretty good debut, considering Nintendo only sold 2.85 million standard Switch consoles in the three-month period through the end of September.
In a briefing accompanying that report, Nintendo presented an unscaled graph showing Switch Lite sales leveling off a bit in October. More importantly for the company, though, the graph also shows Switch Lite sales adding to sales of the original dockable system rather than replacing them.
Read 4 remaining paragraphs | Comments
from Gaming & Culture – Ars Technica https://ift.tt/2NxVhEp
