The brands, bands, bots, and Batmobiles of SXSW 2018 ~ USA Latest Games

Nathan Mattise

AUSTIN, Texas—Robots and research during the day, barbacoa and bands at night. South by Southwest may not deliver the product announcements of CES or the in-depth technical analysis of Google I/O or WWDC-types, but Austin's contribution to the tech calendar remains perhaps the most unique annual event on the Ars radar.

The 2018 event only emphasized this. SXSW remains where you may decide to checkout the Westworld showrunners talking about season two when all of a sudden Elon Musk shows up, Thandie Newton (Mae) reveals her deep passion for improving life in the Congo, and everyone starts discussing how to inspire humanity. Or, you might decide to checkout the much-hyped Ready Player One "Oasis" experience only to discover HTC quietly snuck its newest headset iteration in and you can finally comfortably wear your eyeglasses while gaming.

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